INTERNET MARKETING COURSE

Internet marketing is also called online marketing. It is the process of promoting a brand, service or product through internet. The internet marketing includes email marketing, affiliate marketing, search engine marketing and other promotional activities that are done online. Every business requires internet marketing. The objective behind internet marketing is so that customers can engage with the business whether it is through social media or browsing the web to shop online.

TYPE OF INTERNET MARKETING

• Content marketing
• SEO
• Social media marketing
• Affiliate marketing
• Email marketing
• Paid advertising
• Blog creation
• CONTENT MARKETING

Content marketing is the process of consistently creating, distributing and promoting relevant online materials in a way that designed to attract engage and convert your target market into customers.

Form of content marketing

• Blog post
• Videos
• Industry reports and studies
• EBooks
• Podcasts
• Case studies
• Emails
• SEO

SEO is the process of optimizing websites and digital content to improve search engine ranking which in turn maximizes the number of visitors to particular webpage

• SOCIAL MEDIA MARKETING

Social media marketing is the process of acquiring attention and sale through the use of social media platform such as Facebook, instagram, or   twitter

• AFFILIATE MARKETING

Affiliate marketing is essentially just online referral marketing

A business will set up a program that pays commissions to external websites or individuals for traffic generate

• EMAIL MARKETING

Email marketing is the process of using email to send directing marketing message to people in an effort to gain new customer and retain existing ones

• PAID ADVERTISING

Paid advertising is a form of a form of internet marketing where advertiser pay to show their adverts on search engine and other platform such as Facebook, YouTube, and LinkedIn

Now paid advertising is often referred to as pay per click or PPC this mean that advertise will pay a fee each time  a user click one of their Adds

• BLOG CREATION

Most used in internet marketing tools

Google ad words

Native advertising

Mindset

People behavior

Customer engagement

Creating values

Problem solving